Weeknight Society is a resource for busy people who want to cook a healthy and delicious dinner on the weeknight using real ingredients.
We believe that a family dinner is the most important part of the day. It doesn't matter who your family is - biological, adopted, friends who are like family, neighbors who spend more time at your house than theirs, girlfriends, or boyfriends. Sharing a dinner with family builds bonds, strengthens community, and makes everyone stronger.
We also believe that a good dinner shouldn't take very long to cook. All of the recipes in the app are designed to be 20-30 minutes from start to finish. When you download the app, you have access to new menus every week featuring seasonal and delicious recipes. The smart shopping list helps you navigate the grocery store simply and the menu planner keeps all of your recipes in one place for the week.
FOUNDER - ALEXANDRA HEDIN
After one of her son’s particularly long baseball games, Alexandra sought to find a better solution for healthy, weeknight cooking. Using her experience as a recipe developer, blogger and cookbook author she launched Weeknight Society, an app aimed to provide delicious but manageable half hour recipes using healthy, whole ingredients.
Alexandra Hedin’s simple approach to making nearly every day a reason to celebrate has made her an admired contributor to magazines and television. Her personal site was created to inspire and encourage and has grown into a multifaceted lifestyle brand that extends across online, broadcast, and print media. Alexandra lives in Seattle, Washington with her husband and three children and can be seen on Q13 FOX as a contributing lifestyle expert.