Meet our founder, Alexandra (Ali) Hedin



Alexandra (Ali) Hedin is an award-winning blogger, author, and television personality. Her work has been featured across a variety of media channels including Better Homes & Gardens, Good Housekeeping,, and on the Seattle affiliates of FOX, ABC, and NBC.  From food styling, to fully produced photo shoots, to video content online and on air, Ali and her team of stylists, photographers, and videographers produce impactful content.

Born and raised in Seattle, Washington, Ali spends her time exploring the Pacific Northwest with her husband and three young children.   The local produce, shellfish, and farm lands in the Seattle area give them plenty of opportunities. 

Ali founded Weeknight Society, a full service cooking, shopping, and menu planning app aimed at helping families eat a healthy dinner together.